For a company that’s barely 15 years old, Yoox has quickly developed worldwide popularity as a luxury outlet. Much like the Outnet, the Italian e-store focuses on out of season pieces that were overstocked or unsold. This is a win-win situation as it helps brands empty their shelves without putting uncharacteristically flash sale signs over their window displays.
Frist of all, their designer list is endless (almost), about as long as FarFetch’s offer. And you can find everything in there, from Alberta Ferreti, Dolce & Gabbana, Burberry, Gucci, Roberto Cavalli and Armani to high street fashion and emerging Italian designers. Even if it is Italian in origins, the brands offered cater to a universal fashion sense. The designer selection for men and kidswear is equally impressive.
Tasteful, colorful and fun, the Yoox website glows with yellow, blue and green hues within a subtle white and gray background. Images appear strong, with the advertorial depictions of the store’s feature sections. The straightforward navigation leads customers to shop within 5 main categories: Women, Men, Kids, Design and Art. A concealed search box is just beside the main links.
Customers can browse through the Yoox store by using different categories, designers and other groupings, including new arrivals, sale and special edition. Product galleries feature the items floating in a clear backdrop. Hovering on the images allows the user to take a glimpse into the product’s alternate angle. A wide number of items are shown on each gallery, but the website manages to load swiftly and switches to a responsive view on a mobile browser.
On visiting a Yoox product page, users can view the item closely by using the zoom feature. A color and sizing option is available for selection at the right side of the image. Product info and delivery information are printed in small fonts and are shown in the tab underneath the purchase button. Similar items are displayed in an array for further shopping and/or comparison.
Service & Customer Care
Yoox describe themselves as “So reliable you’ll wish we could babysit.” Now I don’t know if I’d want them to treat my child the way they treat boxes (albeit delicate expensive ones) but there’s no need to test their theory. The website is adapted to geographical settings and is available in various languages. Also, some regions might have special promotions and offers from time to time.
Shipping & Return
Yoox ships worldwide. For express delivery, a flat-rate payment of US$26 is required. The online platform also calculates potential taxes and duties for the order as indicated by country. Further fees are not needed when the package is shipped. For returns, the request must be performed within 10 days of the delivery date. An online return form is included within the package, with a charge of US$15 for the shipment.