Overview

Background A British fashion retailer whose core audience is women in the 16-30-year-old age bracket. In 2001 it diversified into men’s clothing, which is now sold in more than 20% of shops. Earlier this year it signed up 100 customers and staff to model its clothes, and pledged to continue this policy. It has 632 stores in the UK and Ireland.

What it sells Women’s fashions and a gob-smackingly enormous range of shoes, many with “killer” six-inch heels. There is also the “Generation” teenage range for nine-15-year-olds, and the “Inspired” range for larger 18-26 sizes.

Digitally, New Look is well covered – with web, mobile and in-store technology supporting both sales and service across international markets. Digital accounts for around 10% of total company sales, and remains in a phase of significant growth.

Website

Homepage

The New Look homepage effectively communicates a young, on-trend and affordable brand image. The use of stylised images successfully pushes desirable fashion trends for the autumn/winter 2014 season. The product price is highlighted next to each garment bringing back an element of affordability within these photo-shoots.

Product Page

The range of product images works well allowing users to realistically visualize what they are buying. At this stage within the journey the site includes product recommendation panels such as, ‘you may also like’ and ‘recently viewed items’ which encourages the user to explore other product options. Low stock is also highlighted within the size section, a good persuasion technique in triggering an instant purchase.

Summary

On a whole New Look is an effective ecommerce site. The site successfully encourages exploring behaviours by adding in tailored suggestions and preview features throughout the buying journey. The homepage communicates a strong brand image.

Customers Feedback

From Marika,

Great online experience. If only they were a little more happy in the stores.

From Kelly,

Very satisfied with new look both online and instore. Always a good range of products to choose from across the store.
From Andrea,
I have given 4 stars instead of 5 for customer service because I feel it would be more appealing to customers if free delivery was offered when spending less than £50. Other than this everything about my shopping experience with new look has been excellent.
From Aime,
Being a plus size girl can be awkward, the website/shop has a wide range of clothing at reasonable prices that are stylish, modern and flattering. Takes the stress out high street shopping
From Ben,
I was very satisfied with the products i brought for my other half and she was extremely happy with the quality of products will definately use New Look online again
From Meiji,
Very happy with my online shopping experience with New Look. Quick and easy checkout and speedy delivery. Quality product which was very good value.

>> Click Here to Visit NewLook Website